Animated series publicising Isis

[Dan Haywood]

Hi folks,
We are currently working on a series of animations to help publicise the
project that I am PMC chair of, Apache Isis. The idea to do this came from
a contributor to our community, Maurizio Taverna, who has done this for
some (commercial) clients of his in the past, and has been effective.
Maurizio and I have developed the first [1] of these (still draft);
Maurizio takes the credit for the animation, we co-wrote the script.

As you'll see from the video [1], these animations have Maurizio's company
logo bottom left. Maurizio is the CTO of this company so he has the
authority to choose to use his company's account to do this. In effect
this is a donation from his company to the Isis project.

To the question:

Is having this branding from a commercial company on these videos ok? We
were hoping that it is, with the proviso that we would have a note on the
page that links to the videos thanking the donation but making clear that
ASF and the company have no other relationship.

Many thx
Dan


[1]
https://docs.google.com/file/d/0B-Ekm92XLvTAN25ZNzNyYjI1eE0/edit?usp=sharing

[Lewis John Mcgibbney]

Hi,

community Digest 22 Apr 2013 22:24:42 -0000 Issue 650
Topics (messages 5096 through 5096)
Re: Animated series publicising Isis
5096 by: Dan Haywood
Hi folks,
Is having this branding from a commercial company on these videos ok? We
were hoping that it is, with the proviso that we would have a note on the
page that links to the videos thanking the donation but making clear that
ASF and the company have no other relationship.

This is actually something that came up during pitter patter conversation
at ApacheCon NA this year. I hope others will provide some more experienced
input than I can, but I see it as a positive thing for Apache Isis and The
ASF.
What I do not know, is what kind of guidelines we (TheASF) have to govern
and protect us from potential abuse of this kind of marketing.
I am looking forward to seeing some other guys input here.
Lewis

[Dan Haywood]

as suggested by Niclas, I asked the question on ***@a.o. The
answer I got back was broadly in the affirmative. I can't see anything in
the answer that is confidential, so am repeating it here.

Dan
*In general this is acceptable as long as it's clear from the context, both
within the video itself as well as in whatever context it's displayed (on
the Isis website, Maurizio's website, etc.) that Apache Isis is a software
product from the ASF.

We have FAQ in our Apache trademark policy that explains the general
context and issues to look for in situations similar to this.

http://www.apache.org/foundation/marks/faq/#integrateswith

With the number of people making videos or other training / awareness media
like this, it's clear we need to add a FAQ for this case too!

In particular, we would like to see an explicit mention of "Apache Isis"
within the video itself. This should be done both in the script, as well
as in the splash screens where the Isis logo is displayed. Ensuring that
the first and most prominent mentions of any Apache project use the full
form of the name is the most important way we can help our project
communities get the credit they deserve.

A small corporate logo from the party that created an educational video
like this is generally fine to do. End users understand that the creator
of the video or training class is separate from the project that creates
the software product itself.
*

Post by Lewis John Mcgibbney
Hi,

community Digest 22 Apr 2013 22:24:42 -0000 Issue 650
Topics (messages 5096 through 5096)
Re: Animated series publicising Isis
5096 by: Dan Haywood
Hi folks,
Is having this branding from a commercial company on these videos ok? We
were hoping that it is, with the proviso that we would have a note on the
page that links to the videos thanking the donation but making clear that
ASF and the company have no other relationship.

This is actually something that came up during pitter patter conversation
at ApacheCon NA this year. I hope others will provide some more experienced
input than I can, but I see it as a positive thing for Apache Isis and The
ASF.
What I do not know, is what kind of guidelines we (TheASF) have to govern
and protect us from potential abuse of this kind of marketing.
I am looking forward to seeing some other guys input here.
Lewis

[Dan Haywood]

ok, will do.
Btw, two sections in the video, the last two places supposed to show
code, is missing.
thx for watching it! Yes, it's still draft.

Cheers
Dan

Cheers
Niclas